We took the brand's personality up a notch with some clever font choices. We paired a fun sans serif font called Mackerol with a sleek, modern serif font Editorial New. by Pangram Pangram. Mackerol adds that playful, approachable vibe, perfect for connecting with the young, energetic crowd Pickles caters to. On the other hand, Editorial New brings in a bit of sophistication and modernity, balancing the brand's identity and giving it a polished edge. Together, these fonts work in harmony across the brand system, making everything from packaging to digital content feel fresh yet refined.